What You Need To Know About Marketing

Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new digital' world, and how to avoid classic mistakes

Chapter 2 The Marketing Strategy and the Marketing Plan Chapter 3 Your Customers

Chapter 4 Pricing and Promotion Chapter 5 Placement or Distribution

Chapter 6 Customer Engagement Chapter 7 Branding Chapter 8 Social Media and Digital Marketing

In short, this is all you need to know about marketing

Introduction Marketing the world's second oldest business activity Chapter 1 The Product

It frightens many and bewilders others

This book shows you how to understand and do marketing without having to study a degree or a diploma in it

This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing

Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day